Ad Ops Director
As our business grows, we are expanding our ad operations team to accommodate growth in the business.
Roles and Responsibilities:
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Manage the day-to-day operations of the department including inventory management, insertion order tracking, billing, availability forecasting, sell-through reporting and on time trafficking of campaigns and campaign performance management
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Identify, recommend and oversee implementation of tools and systems that will improve online advertising operations, where relevant
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Ensure timely and situation appropriate correspondence related to gathering creative, reporting and issue resolutions
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Liaison with advertisers/agencies to oversee proper implementation of campaigns (ad tags, mitigate reporting discrepancies, pixel placement/tracking, etc.)
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Document ad operations policies and procedures
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Constantly monitor and improve customer satisfaction as it relates to the ad implementation process
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Help draft responses to RFP’s for Strategic clients or big buys
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Work closely with Technology and Editorial departments to ensure working ad calls on the site; proper page setup to serve all advertising placements on the website
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Facilitate and maintain ongoing relationships with third party vendors
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Ensure immediate and direct feedback to sales account executives regarding campaign issues or revisions
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Attend industry events and participate in IAB forums, AdMonsters and other events/forums around ad operations and new technologies to represent company
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Strategic planning for future growth, working collaboratively with Sales Management, Marketing and Editorial departments to plan out revenue maximizing ad revenue opportunities
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Assess overall market for online advertising as well as determine best product offerings for each market segment
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Create compelling advertising and marketing programs tailored to the needs of clients and prospects
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Project manage development cycle of new ad opportunities from conception to launch
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Define technical requirements for new ad products (new rotations, new ad units, new technologies with 3rd party vendors)
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Define and maintain ad specifications
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Develop and implement workflow processes to improve efficiency and accuracy of the department
Detalles
Lugar de trabajo
United States